A branding exploration for a company that provides people with the necessary materials, guidance, and information to grow their own fresh herbs at home.
Research Questions:
Question 1:
Why don’t people grow their own food at home more often?
Question 2:
How do space, time, knowledge, and initial investment influence decisions about home food gardening?
Question 3:
What impact do factors like access to fresh produce, community gardening, and cultural attitudes have on people's choices to grow their own food at home?
Outcome:
Tripots outcome is to increase the number of individuals successfully growing their own fresh herbs at home, leading to greater self-sufficiency, healthier eating habits, and a stronger connection to nature.
Advisors:
Yoon Chung Han | Advisor
SJSU Professor, Graphic Designer
Earl Gee | Advisor
SJSU Professor, Graphic Designer
Matthew Mangoni | Advisor
SJSU Staff, Community Garden Coordinator