Flourish is a line of menstrual and reproductive products aimed at young adults that are designed to prioritize privacy, and advocate for empowerment, inclusivity, sustainability and education. In contemporary society, there's a growing demand for menstrual and reproductive products tailored to young adults' needs. There is a necessity for a brand line prioritizing privacy, comfort, inclusivity, and sustainability. Flourish addresses these needs with discreet packaging, diverse product sizes and colors, and eco-friendly materials. By empowering users, reducing stigma, and promoting environmental consciousness, Flourish aims to meet evolving needs while fostering positive attitudes towards menstrual and reproductive health.
Research Questions:
Question 1:
What factors influence young adults' choices in menstrual products?
Question 2:
What design features do young adults prioritize in these products?
Question 3:
What barriers do young adults face in accessing and using menstrual products, and how can they be addressed?
Outcome:
This product brand line aims to spark broader conversations, redefining societal attitudes towards menstruation and reproductive health for greater acceptance, understanding, and support.
Advisors:
Sarah Dunham | Advisor
SJSU Professor, Graphic Designer
Joe Miller | Advisor
SJSU Professor, Graphic Designer
Tanya Saroj Bakhru | Advisor
SJSU Professor, Gender & Sexuality Studies
SJSU
Works / San Jose
38 S Second St,
San Jose, CA 95113
April 30, 2024 12pm-8pm
May 1, 2024 2pm-6pm
May 2, 2024 2pm-6pm
May 3, 2024 12pm-9pm
