Reframe

Thesis Statement:

This thesis counters the industry notion that gameplay alone drives success, emphasizing video game branding and menu designs' pivotal role in shaping player experience through character, world, and menu communication to enhance navigation and immersion.

Research Questions:
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Question 1: 
In what ways can menus connect to people personally?

Question 2:
What impact do menus have on how players engage with the game?

Question 3:
How can I convey both a game’s narrative and its menu or mechanics at the same time outside the actual game?